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Madison-based developer recognized for innovative details in the design of Park East Enterprise Lofts

Gorman & Company, a Madison-based leader in real estate development, won an Urban Design Award in the “Big Deals” category for its Park East Enterprise Lofts development in Milwaukee, Wis. Milwaukee Mayor Tom Barrett presented the award during a ceremony at the University of Wisconsin Milwaukee’s School of Architecture and Urban Planning on May 31, 2007.

The annual Mayor’s Urban Design Awards honor exceptional urban design in the city of Milwaukee. “Each year we applaud the investment and innovation of property owners and individuals for taking the opportunity to do something unique and engaging with their design,” said Mayor Barrett in a statement. “It is their attention to detail that makes Milwaukee an exciting place to attract businesses, visitors and residents.”

The Park East Enterprise Lofts development, a four-story urban infill project designed by Gorman & Company in partnership with PDI, a Milwaukee design firm, was recognized for its quality of affordable housing with an entrepreneurial focus. As the first residential development completed in the Park East Corridor, the Lofts have spurred economic growth and revitalization in this emerging neighborhood.

Included in the Park East Enterprise Lofts are many resources and amenities intended to attract and retain entrepreneurs as well as create a sense of community, such as gathering areas for social networking, conference rooms for private business meetings, a fully-equipped business

center, theater/presentation room, a fitness center, retail space, and 85 units of townhouse-style residential live/work units and apartments.

“The success of a project is in the well-planned details. In a challenged neighborhood, like the Park East Corridor, to way to inspire change is by building an example,” said Chris Laurent, Wisconsin Market President for Gorman & Company. “Park East Enterprise Lofts’ unique purpose and features is assurance of positive economic growth in Milwaukee.”

Gorman & Company, Inc., headquartered in Madison, Wisconsin, was founded in 1985 with a mission of creating high-quality housing opportunities for a variety of income levels. Through the use of public and private partnerships, Gorman & Company specializes in the renovation of historic buildings and renaissance of traditional urban neighborhoods, and is renowned for its quality craftsmanship, dependability, and sensitivity to historic preservation. A recognized leader and trusted community partner, Gorman & Company created Five Star Management Services to service the residents of the developments. For more information or to view our portfolio, please visit