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Gorman & Co. Inc. is seeking Milwaukee approval for a four-story building with 100 higher-end apartments on the eastern end of the former Pabst Brewing Co. site.

The building is proposed for vacant land northeast of North Ninth Street and West Juneau Avenue, and could start construction in spring 2014, said Gary Gorman, chief executive officer of Gorman & Co., Oregon, Wis. The development is dubbed Frederick Lofts, after Pabst Brewing Co. founder Frederick Pabst. The building will have underground parking, a rooftop deck, health club and other amenities, Gorman said.

Gorman said his company has tested the area market through its Blue Ribbon Lofts apartments in The Brewery development. Unlike Gorman’s other Milwaukee projects that are rent-controlled for low-income residents, Frederick Lofts would be on the higher end of the market. Gorman said monthly rents would be in the “high $900s” for efficiencies, $1,275 for one-bedroom units and $1,750 for two-bedroom apartments.

Gorman said his company has had to turn away potential tenants in its rent-controlled Milwaukee apartments because their income levels were too high. Those renters could be referred to Frederick Lofts, he said.

Gorman would buy the land from Brewery Project LLC, a company under the estate of deceased developer Joseph Zilber that has led The Brewery development.

Milwaukee’s Plan Commission will review the project on Monday.

Sean Ryan reports on real estate, construction and public transit in southeast Wisconsin